Tips for Sponsors
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If you are a "Sponsor" for one or more ELP Franchisees, then you have an important economic interest in the success of those Franchises. As a Sponsor, you are not responsible for the success of your Level 1 or Level 2 recruits, but you certainly have a clear incentive to help them succeed. Here are some things you can do:

  1. Be available to answer start-up questions: New Franchisees will have undoubtedly several questions; ELP answers these questions via e-mail; you can be of help if you are available to answer them by phone;
  2. Ensure that the Franchisee understands all the elements of the Franchise Agreement: A clear understanding of this document is essential if Franchisees are to understand their working arrangement with ELP. Ensure that new Franchisees fully understand this document; 
  3. Check on Franchisees' sales efforts during the first few months: Making sales calls and closing sales can be difficult for Franchisees; an occasional phone call from a Sponsor can boost a Franchisee's spirits and, perhaps, his or her sales production;
  4. Help the Franchisee establish clear goals and objectives: the clearer the goals (and the more people who know about them), the more likely those goals are to be met;
  5. Remind Franchisees of the value of ELP products to the community and the importance of ELP to the Franchisee's financial future: It's important to remember that ELP offers ways to aid the community and ways to help Franchisees build financial future;
  6. Help Franchisees Understand the Full Range of ELP Products: The potential range of local publishing opportunities is extremely wide. Help your Franchisee understand this potential.
  7. Encourage Franchisees to Sell Advertising Directly: While it is not absolutely essential that Franchisees sell advertising directly, it is in their economic interest to do so, so encourage them to give it a try and to keep trying until they succeed.
  8. Encourage Franchisees to enlist new Level 1 and Level 2 Recruits: when territories are gone, they're gone; Franchisees can supplement their income streams by referring new Recruits and they should strongly consider doing so.
  9. If All Else Fails, Don't Be Afraid to Call It Quits: no one, most of all the Franchisee, should feel guilty if the Franchisee's relationship with ELP proves to be a poor fit. If it's time to call it quits, no undue pressure should be placed upon a Franchisee to "hang in there." To the contrary, it's better for all parties to acknowledge the reality of the situation and then to move on in new directions.