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If you are a "Sponsor" for one or more ELP
Franchisees, then you have an important economic interest in the success of
those Franchises. As a Sponsor, you are not responsible for the success of your
Level 1 or Level 2 recruits, but you certainly have a clear incentive to help
them succeed. Here are some things you can do:
- Be available to answer start-up questions: New Franchisees
will have undoubtedly several questions; ELP answers these questions via
e-mail; you can be of help if you are available to answer them by phone;
- Ensure that the Franchisee understands all the elements
of the Franchise Agreement: A clear understanding of this document is
essential if Franchisees are to understand their working arrangement with
ELP. Ensure that new Franchisees fully understand this document;
- Check on Franchisees' sales efforts during the first few
months: Making sales calls and closing sales can be difficult for
Franchisees; an occasional phone call from a Sponsor can boost a
Franchisee's spirits and, perhaps, his or her sales production;
- Help the Franchisee establish clear goals and objectives:
the clearer the goals (and the more people who know about them), the more
likely those goals are to be met;
- Remind Franchisees of the value of ELP products to the
community and the importance of ELP to the Franchisee's financial future:
It's important to remember that ELP offers ways to aid the community and
ways to help Franchisees build financial future;
- Help Franchisees Understand the Full Range of ELP
Products: The potential range of local publishing opportunities is
extremely wide. Help your Franchisee understand this potential.
- Encourage Franchisees to Sell Advertising Directly:
While it is not absolutely essential that Franchisees sell advertising
directly, it is in their economic interest to do so, so encourage them to
give it a try and to keep trying until they succeed.
- Encourage Franchisees to enlist new Level 1 and Level 2
Recruits: when territories are gone, they're gone; Franchisees can
supplement their income streams by referring new Recruits and they should
strongly consider doing so.
- If All Else Fails, Don't Be Afraid to Call It Quits:
no one, most of all the Franchisee, should feel guilty if the Franchisee's
relationship with ELP proves to be a poor fit. If it's time to call it
quits, no undue pressure should be placed upon a Franchisee to "hang in
there." To the contrary, it's better for all parties to acknowledge the
reality of the situation and then to move on in new directions.
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